Beyblade (ベイブレード Beiburēdo) is a spinning top toy developed and manufactured by Takara starting in 1999. The introduction of the toy in Japan corresponded with the broadcast of an anime television series of the same name. In 2002, Hasbro began to sell Beyblade toys internationally (under license from and produced by Takara) along with a coordinated country by country roll-out of localized versions of the TV series. The Beyblade toy line went on to be one of the most popular toy lines in the world from 2000-2005 and as of 2005 over 100 million units had been sold worlwide.

In the basic rules of the game, one player wins by knocking the competitor's beyblade out of a dish (commonly called a Beystadium) or to outspin the competing top(s).

Beyblade Toy information

For details on the toys, see Beyblade architecture.

Entertainment Media

In anime and manga, the story is about a group of children battling with highly powerful spinning tops enchanted with sacred 'bit-beasts' or spirits of mythical and powerful creatures.

The show focuses on the battles between Beyblading teams. The protagonist team, the Blade Breakers, includes Tyson Granger (Takao Kinomiya in the original Japanese versionsn), Kai Hiwatari, Max Tate (Max Mizuhara), Ray (Rei Kon/Rei Kong), and Kenny (Kyoji) who battle it out against teams across the globe to be the world's best beybladers.